Finally, we are able to share that TRIA has bagged a Gold Pentaward for our CRAVE Nasi Lemak & Teh Tarik packaging revamp!

Our new packaging solution for CRAVE helps prevent about 40 tonnes of plastic from being sent to landfills every year! On top of that, we paid tribute to the rich heritage of Malay cuisine using dried leaf motifs. It heartens us to see many people enjoy their meal in our iconic takeaway boxes on a daily basis.

It is one of our first awards for packaging design innovation, and we couldn’t be happier! We will strive to deliver even greater work from here on out. Thank you for your support!

See our winning entry on the official Pentawards site.