Originated in Hong Kong, Michelin-star dim sum restaurant chain Tim Ho Wan has outlets in Hong Kong, Taiwan, Singapore, the Philippines and other countries. We proposed a new design for them which they happily accepted and implemented throughout all Singapore outlets.
As part of our efforts to introduce the use of more sustainable materials to our clienteles, we often help clients visualize how their brands can adopt them in a meaningful way. In this project, we’ve successfully converted Tim Ho Wan to opt for bamboo fibers over their existing bleached virgin pulp packaging. Bamboo is one of the fastest growing plants on Earth, growing six times faster than trees. It regrows quickly after being cut down, making it a rapidly renewable and sustainable resource.
The updated design features a picture of the old “hole-in-the-wall” shopfront, paired with the familiar texture of bamboo steamers. The result is a nostalgic and warm packaging design that celebrates the rich history and authenticity of the brand.
ClientTim Ho WanServicesPackaging Material, BrandingYear2019Linkwww.timhowan.com
