4FINGERS is an exciting young brand that is hugely popular amongst the youth. We were tasked to not just solve the problems of their current packaging, but also to make their packaging more ‘instagramable’ and more engaging. We were challenged with the notion of – how do we allow the customers to complete their own food (eating experience), and how do we create a sense of play with the packaging?
BurgSlider
One of the biggest packaging problems 4FINGERS face is for their burger. The bottom bun of the burger tends to get soaked and soggy with the dripping sauce. This gave birth to the BurgSlider, which comes with a food safe slider placed between the ingredient layers of the burger, separating the wet (sauce) from the dry (bun) as well as the cold (veg) from the hot (patty). The customer pulls out the slider before opening the box and thus ‘completes the burger’. The slider allows printing of marketing messages as well.
Poppin Lid
Cold drinks these days are served in cups without straws, which makes them difficult to drink with the brimming ice getting in the way. This awkward drinking experience sometimes leaves customers with a numb upper lip and 4FINGERS believes it should not compromise the drinking experience. With that in mind, we came up with the Poppin Lid, a drink lid where the customer press and pop open an opening to drink from. The design of the lid not just improves the rigidness of the cup around the rim, it also prevents the ice from touching your lips when drinking – a much more well-considered drinking experience. To add, the amount of material used for the lid is 10% less than that of what the original straw and lid would.
Pop Box
Fried chicken is the flagship product of 4Fingers, and we feel that it should be celebrated with a truly iconic 4FINGERS opening experience. We developed the Pop Box, a box that springs open when the customer presses the sides, releasing the aroma of freshly fried chicken. The engagement combining action, sound and smell, we thought are especially fitting for an experiential generation that certainly takes more to impress!
